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illy Caffè Celebrates Nu Sentral Grand Opening with Maritozzi Delight
Kuala Lumpur, 26th September 2024 – illy Caffè proudly announced the grand opening of its latest outlet at Nu Sentral Mall, in conjunction with the launch of an exclusive Maritozzi collection. The event, attended by celebrities, influencers, and media, was a celebration of Italian flavors, culinary innovation, and the growing illy family in Malaysia.
Guests began arriving at 3:00 PM, including renowned personalities such as Celebrity Chef Anis Nabilah and Singer-Actor ALVN, who served as celebrity guests for the day, along with a host of influencers and key opinion leaders (KOLs). The star-studded affair was a blend of food, culture, and social engagement, reflecting illy’s dedication to creating memorable experiences for coffee and food lovers.
At 3:30 PM, the event kicked off with DJ Ayu from Hotfm taking the stage as the Master of Ceremonies. She opened the celebration by giving a brief introduction to illy’s rich history, its founding in Italy, and its expansion into Malaysia. Her enthusiastic presentation set the stage for Filippo Migliuolo, Cedro’s Director to take the spotlight.
A New Chapter in the illy Legacy
Filippo Migliuolo welcomed the audience with a heartfelt speech about the opening of illy Caffè at Nu Sentral. He highlighted the significance of the location as a hub for coffee enthusiasts, while also sharing the backstory of Maritozzi, an Italian sweet brioche bun traditionally filled with whipped cream. “Maritozzi is a classic Roman treat,” Migliuolo explained. “We are excited to bring this timeless Italian indulgence to Malaysia, where the combination of soft brioche and rich fillings will surely capture the hearts of our guests.”
Anis Nabilah’s Maritozzi Selection
Following Migliuolo’s speech, celebrity chef Anis Nabilah took to the stage to introduce two new Maritozzi flavours she specially crafted for the grand opening: Prawn Paprika and Spicy Tuna Mayonnaise. These savoury twists on the traditional Italian pastry were a highlight of the event, showcasing Anis Nabilah’ culinary expertise.
Prawn Paprika: A delectable combination of succulent prawns seasoned with smoky paprika, nestled in a soft, buttery brioche bun. The flavour is elevated by creamy mascarpone, adding a delightful touch of spice to every bite.
Spicy Tuna Mayonnaise: Zesty and flavorful, this creation blends spicy tuna mayo with rich Swiss cheese cream, all housed in a soft brioche bun. It’s a bold, creamy explosion of taste.Anis Nabilah shared her inspiration behind the dishes, “I wanted to create something unique that balances both the Italian heritage of Maritozzi and the Malaysian love for bold flavors. These savory creations are the perfect fusion.”
Savoury Maritozzi Feast
In addition to Anis Nabilah’s flavors, illy unveiled a wide range of savoury and sweet Maritozzi that will be available at the Nu Sentral outlet, as well as illy Caffè locations in Pavilion KL, Pavilion Bukit Jalil, Sunway Velocity Mall, and Hartamas Shopping Centre.
Smoked Salmon with Mascarpone: Delicate smoked salmon layered with smooth mascarpone on a soft brioche bun, offering a luxurious, creamy bite.
Truffled Scrambled Egg & Chicken Sausage: A hearty breakfast option featuring fluffy scrambled eggs infused with aromatic truffle, paired with savoury chicken sausage.
Beef Bresaola & Homemade Habanero Jam: Tender slices of beef ham (bresaola) complemented by the sweet heat of homemade habanero jam and topped with Italian cheese cream for a savoury, spicy experience.
Mushroom Pesto: Earthy sautéed mushrooms enhanced with fragrant basil pesto, all nestled in a soft, buttery brioche bun.
Sweet Maritozzi Selection
For those with a sweet tooth, illy presented a delightful selection of dessert Maritozzi.
Classic Maritozzo: A light, airy brioche bun filled with rich, creamy mascarpone—a simple yet indulgent Italian treat.
Raspberry Maritozzo: Fluffy brioche filled with luscious raspberry cream, topped with a hint of lemon zest for a refreshing twist.
Tiramisu Maritozzo: Combining the flavours of espresso, mascarpone, and cocoa, this Maritozzo delivers a luxurious taste of tiramisu.
Pistachio & Salted Caramel Maritozzo: An indulgent combination of salted caramel whipped cream, pistachio crunch, and soft brioche—a sweet and salty masterpiece.
For more information on these delectable treats, visit illy’s Maritozzi page
Live Maritozzi-Making Session
After the speeches, the culinary excitement continued with a live Maritozzi-making session led by Anis Nabilah and ALVN, assisted by illy Malaysia’s Chef Amirul. Anis Nabilah demonstrated her Prawn Paprika creation, while ALVN took the challenge of making sweet Pistachio Maritozzi. Their hands-on approach added an interactive and fun element to the event, with attendees watching in awe as the stars worked their culinary magic.
The session didn’t stop there, illy’s Master Barista Sulaimy took the floor next, guiding both Anis Nabilah and ALVN through the process of creating the perfect Espresso Freddo Shakerato. The demonstration was a celebration of illy’s world-class coffee expertise, with rich espresso blends perfectly paired with the fresh Maritozzi offerings.
The event culminated in a photo session and exclusive interviews with Anis Nabilah and ALVN, who shared their passion for food, creativity, and their involvement with illy’s exciting new offerings.
A New Destination for Coffee and Culinary Experiences
illy Caffè’s new Nu Sentral location is set to become a go-to destination for coffee lovers and food enthusiasts alike. It is conveniently located near the Monorail Station, a bustling hub frequented by countless commuters and passersby. With its rich Italian heritage, artisanal coffee, and the unique addition of Maritozzi to its menu, illy continues to innovate and delight customers across Malaysia. Visit the new outlet or any of illy’s locations at Pavilion KL, Pavilion Bukit Jalil, Sunway Velocity Mall, Hartamas Shopping Centre, and now Nu Sentral, to indulge in these delicious creations. The Maritozzi is also available in a mini bite size, perfect for those on the go or as a delightful snack of the day.
The event concluded at 5:00 PM, with guests leaving satisfied and inspired by illy’s perfect blend of coffee and culinary craftsmanship.
For more details on the event and illy’s latest offerings, please visit illy instagram page.
