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Unveiling a New illy Experience at Hartamas Shopping Centre in Kuala Lumpur: A Celebration of Flavour and Fame
11 June 2024 – In the heart of Kuala Lumpur’s vibrant Hartamas Shopping Centre, a new beacon of coffee excellence has emerged, marking the grand entrance of illy Caffè into this bustling district.
In the vibrant shopping centre, the new illy Caffè features in the shopping centre that spreads over 824 sq. m. This new space consists of several sections featuring the same fittings and stylistic elements that have made the brand recognisable, especially for the counter, which is the soul of the bar as in all traditional Italian coffee bars and an exquisite pastry counter.
The beautiful Espresso cups designed by some of the greatest contemporary artists and designers are displayed in showcase displays near our comfortable seating area.
The illy Caffè in Hartamas Shopping Centre is set to become the new meeting place for all, with an extensive and diversified offer suitable for every time of the day: from early in the morning, to start the day with the aroma of the unique illy blend and fresh pastries and cakes, to lunches and quick breaks, but also shopping trips and evening meals with the finest gourmet dishes. Inside the store there is also a retail corner with a selection of illy products.
The opening was coordinated with finesse by Universal Music Malaysia, the launch event was nothing short of spectacular, drawing the attention of both coffee enthusiasts and media luminaries alike.
The beginning of the opening commenced with a celebratory address by illy Caffe’s Malaysia Director, Filippo Migliuolo, setting the tone for an event that would blend the art of coffee with the flair of Malaysian culture.
Following this, the spotlight turned to Anis Nabilah, the esteemed celebrity chef, host and Malaysian media personality whose culinary mastery brought illy’s Strawberry Kiss drinks to life in delightful ways.
Among the distinguished guests were representatives from two renowned media publishers—EatDrink KL and F8Buzz and Max Info —who captured every moment of this special occasion. Their presence underscored the significance of illy’s expansion into Hartamas Shopping Centre, reflecting the growing influence of coffee culture in Malaysia.
Adding to the excitement were various news media outlets such as Malaysia Music Scene, Kelakatu TV, Wajib Tonton, Refleks, Suara TV, Malaysia Bangkit, and Utusan Malaysia. Their coverage ensured that illy’s debut resonated across diverse platforms, amplifying the brand’s reach and impact.
Celebrity Chef Anis Nabilah, renowned for her innovative approach to culinary arts, collaborated seamlessly with illy Caffe, showcasing the versatility of illy coffee with fantastic local produce. Joining her was the charismatic ALVN, whose presence added a touch of glamor and excitement to the event, further elevating illy’s profile among Malaysian Tastemakers.
The grand opening was also graced by an array of notable personalities, making it a truly memorable occasion. Among the artists present were The Gadys’s Thamiera, Ayunie Rizal & Aznie Azmi, Yonnyboi along with his wife Nikira and their family, Razuan Rosli, and Killadriz. Influencers such as Atirayusoff, Lyssa Sophia, Tastedbyangel, and Aminharraz also attended, adding to the event’s vibrant atmosphere. This diverse group of artists and influencers contributed to a lively and engaging celebration, highlighting illy Caffè’s commitment to connecting with the community.
illy Master Barista Sulaimy, a maestro in the art of coffee brewing, mesmerized guests with his expertise, demonstrating the intricate techniques behind illy’s renowned blends. His presence not only enriched the event but also underscored illy’s commitment to delivering exceptional coffee experiences at every touchpoint.
illy Caffè’s 90 years of coffee expertise can now be enjoyed right in the comfort of your home. Whether you prefer the rich, 100% Arabica coffee—selected from only the top 1% of each harvest—or the convenience of our exclusive Iperespresso Capsules, illy ensures premium coffee is always within your reach. Transform your kitchen into a personal café and embrace your inner barista with illy.my. Through illy’s online shop illy.my, the world of exceptional coffee experiences is just a delivery away, inviting you to indulge in luxury and quality without ever leaving your sanctuary.
Beyond Hartamas Shopping Centre, illy Caffè has established itself as a beacon of Italian coffee culture in Malaysia, with flagship locations in Pavilion KL, Pavilion Bukit Jalil, and Sunway Velocity Mall. These iconic venues not only serve as hubs for coffee enthusiasts but also as cultural landmarks where the essence of illy’s heritage thrives.
As the day unfolded, guests were treated to an immersive journey through illy’s storied legacy, where each cup of coffee told a tale of craftsmanship and passion. From the first sip to the last, illy’s commitment to quality and innovation shone brightly, reaffirming its status as a global leader in the coffee industry.
illy has also established itself as an important player in the coffee industry by actively catering to a wide range of events and office environments that seek exceptional coffee experiences. Renowned for its commitment to quality, illy provides customized coffee solutions that enhance gatherings, whether it’s a corporate event, a high-profile celebration, or a daily office routine.
By offering expertly crafted coffee options, from their signature blends to their convenient iperEspresso Capsules, illy ensures that every cup served is a testament to their dedication to excellence. This proactive approach not only elevates the coffee experience at various events and workplaces but also solidifies illy’s reputation as a trusted partner for those who value superior coffee.
In conclusion, the launch of illy Caffe at Hartamas Shopping Centre was more than just an event—it was a celebration of culture, creativity, and community. With the support of Universal Music Malaysia, media partners, and esteemed guests, illy has embarked on a new chapter of growth and exploration in Malaysia, promising even more exciting developments on the horizon. Join us as we raise a cup to illy Caffe’s journey in Hartamas Shopping Centre —a journey where every moment is infused with the passion and perfection that defines the essence of illy coffee. Cheers to a future filled with flavour, friendship, and unforgettable coffee experiences.