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illycrema in illy Caffè Malaysia: A New Way to Experience Coffee at illy Caffè
Coffee lovers in Malaysia now have another reason to stop by illy Caffè. The Italian coffee brand, known worldwide for its dedication to quality and culture, presents a coffee drink that is refreshing and will keep you cool from the hot weather. Our very own illycrema.
For those who have not tried it, illycrema is a cold, velvety treat created from Pure Arabica coffee, whipped into a creamy consistency that feels like dessert but carries the unmistakable taste of illy coffee. After nearly 90 years of coffee expertise, illy continues to find new ways to surprise and delight its fans.
“illycrema is about taking the best of Italian coffee tradition and reimagining it for today’s lifestyle. It’s indulgent, it’s refreshing, and it’s perfect for our Malaysian weather,” said a spokesperson for illy Malaysia.
More Than Just Coffee: Three Unique Ways to Enjoy illycrema
At selected illy Caffè Malaysia outlets, coffee lovers can choose from three indulgent illycrema-based creations:
illycrema – The original: cold crystals of coffee, creamy, smooth and refreshing.
Aria – Hot frothed milk layered over illycrema, balancing warmth and coolness in one cup.
Nuvola – A decadent blend where creamy cold illycrema meets hot chocolate and whipped cream.
Each drink is made from the signature illy blend, crafted with only 1% of the world’s finest Pure Arabica beans, carefully selected for balance and flavor.
Where to Find illycrema in Malaysia
illycrema is now available at four illy Caffè Malaysia outlets:
Pavilion Kuala Lumpur
Pavilion Bukit Jalil
Nu Sentral
Hartamas Shopping Centre
Each location is designed as a modern Italian caffé space, where customers can pause from their busy day and enjoy coffee the way it’s meant to be enjoyed with care, quality, and a touch of Italian charm.
A Heritage of Coffee Excellence
Since 1933, illy has been rooted in one mission: to offer the world the best coffee possible. Founded in Trieste, Italy, illy has become one of the most recognized global coffee brands, served in more than 140 countries.
What sets illy apart is consistency and dedication. Every coffee bean that goes into an illy coffee is Pure Arabica, sourced directly from growers and roasted to highlight balance and smoothness. For almost a century, this focus on excellence has built illy’s reputation as the choice of chefs, baristas, and coffee lovers around the world.
Beyond Caffés: Coffee for Offices and Events
The illy experience doesn’t end at the caffé. illy also provides coffee catering for private events and offers tailored solutions for offices. With illy’s capsule systems and machines, companies can bring barista-quality coffee and even illycrema into their workplace. It’s a way to add a touch of Italy to everyday moments at the office.
Social Buzz: illycrema Goes Viral
The arrival of illycrema has already caught attention online.TikTok creator Nurinrazmyn shared her first taste of the drink, highlighting its texture and unique appeal. Her video has quickly gained traction, showing how illycrema is sparking curiosity among younger coffee lovers.
Watch the video here: TikTok by Nurinrazmyn
Experience illycrema for Yourself
Whether you’re looking for a mid-day pick-me-up, a refreshing treat on a hot afternoon, or simply a new way to enjoy coffee, illycrema is waiting at illy Caffè Malaysia.
Taste why illy, with 90 years of history and expertise, continues to inspire coffee culture worldwide – one cup at a time.
